It used to be that the McLaren F1 Street was the most expensive car in the world.  At slight over $ 1 million, in the mid 90s.  Now, it’s the Bugatti Veyron at $1.5 Million.  In between that time, there have been record makers but mostly from auction houses that sold rare and historic vintage cars to tycoons who have nothing better ...

You can browse the net and a quick Google search will return pages about the 100 or so most beautiful cars in the world.  They are mostly from a bygone era like the early Ferraris and Jaguars, mostly European and a handful of American luxury cars, and very few modern ones. What struck me was the vote going to the latest Jaguar XK and ...

After the Nardo failed to compete in the super and exotic car markets, Volkswagen bought out Lamborghini.  After the Phaeton bombed in the luxury car markets, Volkswagen bought out Audi.   So what’s the lesson here?  Never toy with a famous brand name that is already permanently etched in the minds of the consumer. Volkswagen is all about cars for the masses – cheap but dependable.  If you have $300 grand, you would get a Ferrari, not a ...

People always think “Beetle” when they hear, see or read about the word “Volkswagen.”  This association is so strong in the market that it makes me wonder that were the people at Volks thinking when they came out the supercar Nardo and the super luxury Phaeton just a few years back? It is clear they know nothing about product ...

Is it true that Ford got his revenge against Ferrari when it fielded the Shelby Cobra Dayton in the Le Mans of the mid-50s? Answer:  The revenge was really more the action of a rich kid who was refused entry into a prestigious club.  I’m talking about Edsel Ford who was jilted at the last minute over a transaction for Ford to buy ...