It looks like the world financial crisis is sending a strong message to car makers around the planet– get your pricing right or we’ll go elsewhere.  But is that the entire story?  US auto giants GM and Chrysler are repeating its bottom line horrors of the early 70’s oil crunch.

But it’s amazing to hear that Audi, Benz, even Ferraris with their upscale pricing, seems immune to the crisis.  I think it’s safe to say that regardless of the financial straits the world is in, there will always be rich guys out there whose finances don’t get buffeted.  And for this upscale market, while the lower end of that might feel the pinch, it’s still life as usual for the really rich and famous.